After a great year and four months at Hercules, I’m excited to say that I am joining the Product Marketing team at AdMob. At AdMob, I’ll focus on the development of the AdMob Metrics Report. The Metrics Report is a monthly look inside the traffic flowing through AdMob’s network. The Report has become a big piece of AdMob’s brand and is used widely across the internet as a barometer to measure the growth of next generation mobile platforms (ex: GigaOm, Mary Meeker’s Web 2.0 deck, Ad Age). As part of the position, I will also indirectly support sales and biz dev activities.
I’m thrilled to start in an operational role in a space that I’m passionate about (mobile), working with a team that I’m excited about in an area that I think has yet to hit its inflection point (mobile advertising). It’s also exciting to be returning to marketing, a field that I touched in undergrad and at Mahalo. At UCLA, I ran the Research Sub-team for the UCLA Advertising and Marketing Team. In addition, my BA is in Communication Studies.
One week ago Google entered into an agreement to acquire AdMob. With Google’s backing, AdMob has greater tailwind to “accelerate the pace of innovation” as Omar H. put it, and go out and grab more market share.
I’m ecstatic at the opportunity to be on the front lines of the development of the mobile internet.
I want to thank Mike Fyall, Jason Spero and the rest of the team at AdMob for the opportunity.
